The XBroker: October 2008

Listing Router Two Week Free Trial, Reduced Click Cost By City, It Just Keeps Getting Better!

The ActiveRain Listing-Router

Feature Your Listings, Get More Traffic and Get Paid to Participate. 

After a ton of feedback from the network, we have decided to offer our new Listing Router product free for the intial two weeks of launch, until November 10th 2008. 

Some of the prevailing factors that led us to this decision:

Test drive before you buy.  Many members would like to set-up their campaigns and test the system, resulting in self-trial clicks that would charge their accounts.  We respect your need to try and test without paying for the privledge.

We tend to fear what we initially don't understand.  AR wants to allow all members the time to read about, understand, and create campaigns with confidence.   New products and services, change in general, can be uncomfortable at first.  A free trial period should alleviate most members concerns around what we feel is a huge win-win service. 

Establishing or refining your IDX sites.  Many members will want to insure their IDX websites are functioning properly and others who don't have an IDX site will want to shop for and obtain one.  Many larger brokerages offer IDX solutions to their agents for free.  For those who dont and are in the market for one, either ask a trusted member or email me for some reccomendations.  A well thought out and managed IDX solution can be the difference between just traffic and a converted client.

$1.99 per click??  Thats alot of coin! We're in the midst of adjusting our pricing tiers that will result in a reduced pay per click (less than $1.99) in 99% of the markets covered.  We understand that a click to a market like Beverly Hills, CA is worth more than a click to say, Waco, TX.  This is in addition to the discount we're offering AR members who have achieved substantial point tiers:

  • 3% discount for members over 25K points
  • 5% discount for members over 50K points
  • 10% discount for members over 100K points
  • 15% discount for members over 200K points
  • 20% discount for members over 300K points

It's going to take us a couple days to implement the new city by city pay-per-click pricing, so you may want to wait until this is complete before setting up your campaigns, or you'll have to re-do them to reflect the new pricing.  You should still go ahead and set-up your My Markets section, your traffic routed to your serviceable areas will always be free.  In any case, we'll release a post when these pricing changes are updated.

Bugs!  As with any new product or service release, there are going to be some inherrent glitches and bugs.  Some of the initial issues we've discovered include:

Changing credit card information.

Search box semantics...currently you must just enter a city, hit enter and the system will ask which city and state you are looking for...we are changing this to allow one to enter city and state as well as 'predictive text' where as you type the city and state, the system will begin to predictively fill in the most likely results. 

Site/page errors (arrgh!) and other smaller admin glitches.

When signing up you will still need to enter your credit card information, which will not be charged, only authorized for validity.  At the end of the two week trial period, the pay-per-click charges will be zero'd out, however, you will still receive credits for anyone that used your Listing Router toolbar and was routed to an IDX site out of your area of practice during this time. 

Finally, on November 10th the Pay-Per-Click campaigns will begin full tilt and you will begin to be charged for any campaigns you have set-up.

Cheers!

If you haven't already, be sure to check out these related posts:

The ActiveRain Listing Router

Listing Router 'Whiteboard Explanation'

Listing Router - How To Set Up Your Own Click Campaign

Listing Router - How To Setup & Save Your Own Traffic

A Lead vs a Hit.........for Listing Router (how to make the most out it)

 

 

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