My goal was to ’shake things up’ from the inside, and by example.  Well that got me in trouble with my peers and competition who didn’t appreciate the way I marketed my business in reflection to the industry status-quo at the time.  It got them so upset that I just knew the education and transparent look I gave my consumers was bigger than originating loans or showing homes.

So I closed/sold my companies and started pursuing an idea around ‘transparent mortgage qualification’ based on a Customer to Business model in Jan. 2006…much to the chagrin of my then wife.  TheXBroker.com blog ‘launched’ in August of 2006 out of my web-masters frustration with my constant requests for content additions, edits and the such.

My opinionated, provocative, raw approach to the industries…what I like call Radical Transparency…lead to 2 real estate and mortgage tech related start-ups, a very important job at the worlds largest social network for real estate professionals (ActiveRain) and now as a Partner in the prestigious consulting firm of 7DS Associates where I sell intelligence.  Seriously.

I currently live in Charlotte, NC and suffer from constant entrepreneurial seizures.

You can also follow me on Twitter @JeffX where I rarely talk business- and my Posterous site by clicking here.

Oh yeah, I went to Syracuse University and Barton College where I studied cellular biology and psychology.  I do nothing with this expensive knowledge except answer trivia, score big on scrabble and read medical journals.  Someday I would like to get my Masters in genetic engineering and build something really innovative by altering DNA (for the better).